As a small business, you can use video to engage your customers and make more personal connections. While your competitors are trying to sell with text on their barely functional web site, you establish yourself as a company who gets it. Using video allows you to speak directly to your customers, looking right at them and using your real voice to tell them why you’re the best at what you do and how you can help them. It’s the difference between picking a name out of a phone book or calling up a friend.
Here’s how an independent fitness instructor uses video to increase her customers.